It was a weekly ritual for us.
Every Thursday morning, we’d load up the company workhorse (don’t call it a minivan!) and hit the road, delivering cases and kegs all around Denver and Boulder. We’d say hello to our retailers, all of whom we knew by name. We’d even pick up a bottle or two from other breweries to take home. Strictly for market research purposes, of course.
Self-distribution taught us a lot about Colorado and its unmatched beer culture; it’s a necessary and valuable step for any new brewery.
But the time has come to expand. There are countless Colorado craft beer fans whose thirsts have yet to be quenched and palates yet to be tingled by our Belgian-style brews.
And so we’re proud to announce that we have partnered up with C.R. Goodman to distribute our beers around the great state of Colorado!
Why C.R. Goodman? In a word: beer. All they do is premium craft and import brews. Seriously, these guys are dedicated. They’re down for the cause. And we like that.
Starting this month, our beers will hit shelves and tap handles up and down the Front Range. That means all you fans in Colorado Springs and Fort Collins will finally get your fill of Hoppenberg Belgian Double IPA, J. Marie Saison, and our other staples. We’ll also move into as much of the rest of the state as soon we pump out some more beer.
So while we will miss the minivan…uhh, we mean workhorse…and seeing all those familiar faces each week, we’re excited to start the next phase of River North Brewery.
Most of all, we’re happy that you, our customers, will have greater options when choosing your beverage. If we happen to brew that beverage, then all the better.
Thank you all for your continued support.
Cheers to Colorado, and Cheers to real beer!